73% of your churn data is wrong. That's why you can't fix retention.
We replace your exit surveys with real conversations. Within 2 weeks, you'll know exactly why customers leave, which ones were saveable, and what to fix first.
From engineers who built software for
We'll send your personalized Retention Deck within 24 hours. Limited to 3 companies per month.
RETENTION DECK
Acme DevTools
Q4 2025 Analysis (142 Cancellations)
Total MRR Lost (Last 90 Days)
The Industry Reality Check
Your average monthly churn is 5.2%. The median for B2B DevTools at your stage is 3.1%.
Quitlo Insight: You are bleeding customers 67% faster than your direct competitors.
Sample analysis for "Acme DevTools" (fictional company). Yours uses your real Stripe data.
What the data actually shows.
27% accuracy
Exit surveys match real churn drivers only 27.4% of the time. "Price" is selected by 34% of customers but is the actual cause in just 12%.
Source: User Intuition, 2026
12.4% response
The average B2B NPS response rate is 12.4%. That means 88% of your customers never tell you anything.
Source: CustomerGauge
43% silence
43% of churned customers leave without voicing any concerns at all. They don't fill out the survey. They don't click the dropdown. They just disappear.
Source: Gartner, 2024
Health scores have no published accuracy benchmarks from any major vendor. Case study evidence suggests false positive rates near 80%. Accounts marked green churned. Red accounts renewed and expanded.
By the time they click cancel, you already lost.
Your cancel page captures one moment. The signals that predicted it were there for months. We deploy conversations at every one.
Onboarding gap. Never found the Salesforce integration they signed up for.
Champion changed roles. New owner doesn't know the product exists.
Evaluating Databox. Card expired, not intentionally removed.
Switched to Databox. Migration painful. Would return if integration added.
Databox didn't deliver. Open to re-engagement today.
The cancel dropdown said “too expensive.” Five conversations told you exactly what to build, who to call back, and which competitor is pulling your customers.
Same AI. Same structured Slack output. Five listening points.
The Difference
One word vs. a retention strategy
Your exit survey says:
Why are you canceling?
Please select a reason below
One word. No context. No follow-up.
Quitlo says:
“My boss switched the whole org to HubSpot's enterprise deal. I had no say. If you had team-level pricing, I'd expense it separately and stay.”
The full story. Every time.
Four minutes after the call ended, this appeared in #churn-insights:
Every cancelled customer. Every reason. Every week. In the channel your team already checks every morning.
After 30 days, you'll stop guessing.
Sample data shown below — your dashboard populates as calls complete.
Top churn reasons this month
Surprise finding
“Didn't use it enough” was the #2 reason — but in conversations, 80% of those customers said they never completed onboarding.
The problem isn't engagement. It's activation.
Winback potential
41%
of churned customers said they'd consider returning if a specific issue was fixed. You now know which issues.
Competitor intel
Where your customers are going
6x
Databox
3x
Mixpanel
2x
Built in-house
Three weeks. Full deployment.
Your Retention Deck
Board-ready churn analysis from your Stripe data. Voluntary vs involuntary split, competitor mentions, saveable MRR estimate. You see exactly where money is leaking.
Live Intelligence
Real conversations running on every cancellation, payment failure, and NPS detractor. Structured summaries in your Slack channel within minutes of each conversation.
Your First Patterns
Weekly intelligence report: top churn reasons ranked by MRR impact, competitor threat map, product vs sales vs CS attribution. You stop guessing and start knowing.
Less than one CS hire. More intelligence than a $150k research project.
A 1% reduction in churn shifts company valuation by 12% over five years. Two identical $6M ARR companies recently traded at 9x vs 4.5x based on retention metrics alone.
Sources: SaaS Capital, Livmo M&A 2026
$3,000 one-time setup
$1,499/mo software and advisory
For reference: Wynter charges $32k/yr for B2B research. Nielsen Norman Group charges $38k for a usability review. A typical B2B churn research project costs $5k-$150k.
Built for teams that don't have time to build it.
50+ cancellations/month
At this volume, patterns show within days. Worth the investment.
$5-25M ARR
Big enough to have meaningful churn data. Small enough to move fast.
No dedicated churn analyst
Your CS team is fighting fires. We install the infrastructure they need.
Common questions. Straight answers.
Week 1: Stripe connection, churn segmentation, baseline Retention Deck. Week 2: AI voice agent deployment into cancel flows, payment failures, and NPS detractors. Week 3: Monitoring, tuning, first weekly intelligence report.
Zero. We handle the entire deployment. Your team reviews the intelligence reports.
Exit surveys match the real churn driver 27% of the time. The most common reason selected, "too expensive," is the actual cause in only 12% of cases. AI voice conversations probe 4+ levels deep to reach root causes. The difference isn't incremental. It's structural.
No lock-in after month 3. The Professional tier is month-to-month. You keep all historical data and reports.
A junior CS analyst costs $70-90k/yr fully loaded, takes 3-6 months to ramp, and manually conducts maybe 20 exit interviews per month. This system runs automatically on every cancellation, payment failure, and NPS detractor, starting week 2.
Yes. We'll run a free Retention Deck from your Stripe data before you pay anything. 15 seconds to connect, instant analysis.
Start onboarding.
$3,000 one-time setup + $1,499/mo
Fill in your details. You'll receive a payment link and kickoff schedule within 24 hours.
Cancel anytime after month 3. You keep all data and reports.