When customers leave, surveys get one word. Conversations get the strategy.
Your customers are already telling you why they leave. Just not in a survey.
Quitlo calls your cancelled customers within minutes, has a real voice conversation about why they left, and delivers structured insights to Slack. No surveys. No scheduling. No guessing.
From engineers who built software for
AI:
“What ultimately made you decide to cancel?”
This is a live AI voice agent. Press play and speak. It will respond in real time.
Built for SaaS teams with 10+ monthly cancellations who are tired of guessing why.
No credit card required
This is what happened 4 minutes after a customer cancelled their subscription.
Hi, this is Alex calling on behalf of Dashwise. You recently cancelled your subscription, and we'd genuinely love to understand your experience. Do you have about three minutes?
Yeah, sure. I mean, I liked the product mostly.
That's good to hear. So what ultimately made you decide to cancel?
Honestly, the Zapier integration never worked properly. I spent probably two hours trying to set it up with our CRM, and it just kept breaking. At some point I was like, I can't keep troubleshooting this.
Integration failure (Zapier → HubSpot)
Got it — the Zapier integration wasn't reliable, and you spent significant time trying to make it work. How critical was that integration to how you used the product?
It was basically the whole reason I signed up. I needed the data flowing into HubSpot automatically. Without that, I was just exporting CSVs manually, which... I can do that with a spreadsheet.
Core value proposition broken
So without the integration working, the core value disappeared. Did you reach out to support about the issue?
I opened a ticket, yeah. Got a response after two days with a generic troubleshooting guide that didn't help. Sent a follow-up and never heard back.
2-day response + dropped follow-up
Two days for a first response, and then silence on the follow-up. That's frustrating. Had you been thinking about cancelling for a while, or was this more of a sudden decision?
It was building for like three weeks. Each time I'd try the integration and it would fail, I got a little more annoyed. The support thing was kind of the last straw.
3-week slow burn, not impulse
Three weeks of mounting frustration. Is there anything that would make you consider coming back?
Honestly? If the Zapier thing just worked. Like, reliably. And if support actually responded. The product itself was fine, I liked the interface. It was just that one thing.
Would return if integration fixed ✓
That's really clear. One last question — what are you using instead now?
We switched to Databox. Their HubSpot integration is native, so no Zapier needed. It's not as pretty as Dashwise, but it works.
Databox — won on native HubSpot integration
That makes sense. Thank you so much for sharing all of this — this kind of feedback is incredibly valuable. Have a good day.
Yeah, no problem. Hope you guys fix it.
This conversation happened automatically. No one at Dashwise scheduled it, conducted it, or transcribed it.
Four minutes after the call ended, this appeared in #churn-insights:
Every cancelled customer. Every reason. Every week. In the channel your team already checks every morning.
You already know churn is a problem. You just don't have a way to hear why.
Exit survey
response rate. Multiple choice.
You learn what box they checked. You don't learn why.
Cancel flow
A dropdown at the moment of clicking "cancel."
You learn the category. You don't learn the story.
Research firm
Four to eight weeks. 10-20 interviews.
You learn deeply — once a year, for a few customers.
Quitlo
A real voice conversation with every customer who cancels.
You learn why, from everyone, every time.
Five minutes. Running by tomorrow.
Connect Stripe
One OAuth click. Read-only access.
Connect Slack
Pick your channel. Done.
That's it.
Calls start on next cancellation.
No configuration, no scripts to write, no interviews to schedule.
What lands in your Slack. Every time.
Primary churn reason
Categorized and explained in the customer's own words
Sentiment analysis
Frustrated, neutral, or positive — and why
Winback potential
Would they come back? Under what conditions?
Competitor intel
What they switched to and why they chose it
Key quote
The most revealing thing they said, verbatim
Actionable next step
A specific recommendation your team can act on today
After 30 days, you'll stop guessing.
Sample data shown below — your dashboard populates as calls complete.
Top churn reasons this month
Surprise finding
“Didn't use it enough” was the #2 reason — but in conversations, 80% of those customers said they never completed onboarding.
The problem isn't engagement. It's activation.
Winback potential
41%
of churned customers said they'd consider returning if a specific issue was fixed. You now know which issues.
Competitor intel
Where your customers are going
6x
Databox
3x
Mixpanel
2x
Built in-house
$349/month. Cancel anytime.
Intelligence
Everything included. No tiers. No per-seat pricing.
See a real summary in your Slack before you decide. If it's not useful, don't pay.
Need CRM integration or custom conversation types? Ask about Professional
Stripe OAuth (read-only) · Calls disclose AI identity · Instant opt-out
Common questions. Straight answers.
Quitlo doesn't cold-call anyone. For cancellations, the AI conversation happens in-browser: the customer is already on your cancel page and opts in. For NPS detractors, they click a link in a follow-up email and start the conversation themselves. Both are opt-in, which means the people who talk actually want to talk, and those are the conversations worth having.
Yes, always. The call opens with full disclosure: "Hi, this is an AI assistant calling on behalf of [your company]." Every customer can opt out instantly.
The AI is trained to de-escalate gracefully. If a customer is hostile or asks to stop, the call ends politely within seconds. Every call opens with full disclosure that it's AI, and customers can opt out instantly.
Natural and conversational. It doesn't sound robotic, and it doesn't follow a rigid script. It listens, adapts to what the customer says, and responds naturally.
Read-only access to subscription cancellation events. We never see payment details, card numbers, or billing amounts. We only need to know when someone cancels.
The standard conversation covers churn reason, sentiment, winback potential, and competitor intel. Need custom questions or different conversation types? The Intelligence plan ($349/mo) includes custom playbooks.
Works with your stack
Related reading
Your customers know why they left. Start listening.
50 surveys + 10 voice conversations. Free. No credit card required.
Start free →No credit card required · Running in 5 minutes · Cancel anytime