Exit Survey Generator
Generate a customized exit survey template tailored to your industry, company size, and goals. Copy it to your clipboard in one click.
Exit Survey TemplateCustomize your survey
Survey settings
SaaS
11-50 employees
Churn reduction
Your exit survey (7 questions)
What was the primary reason you decided to cancel?
Multiple choice
Which features did you use most frequently before cancelling?
Checkbox (multi-select)
Was there a specific event or experience that triggered your decision to cancel?
Open text
What would we have needed to change for you to stay?
Open text
Are you switching to another solution? If so, which one?
Text (optional)
Is there anything else you would like us to know?
Open text
Would you consider coming back if we addressed your concerns?
Yes / Maybe / No
Survey response vs. voice conversation
The same customer, two different levels of insight.
Survey response
Q: What was the primary reason you decided to cancel?
Pricing
Q: How satisfied were you with the overall experience?
3 out of 5
Q: Would you consider coming back?
Maybe
Actionable insight: Pricing is an issue. That is all you know.
Voice conversation excerpt
[AI] What made you decide to cancel?
[Customer] Honestly, the pricing itself was fine when it was just me. But when we needed to add three more seats for the sales team, it jumped to over $800 a month. At that point, we looked at Dashwise, and their team plan is about half that price for similar features.
[AI] That is a big jump. Were there features in Dashwise that you felt matched what you had?
[Customer] Not entirely. Your reporting is way better. But we could not justify the cost difference just for reports when the core functionality is comparable.
Actionable insight: Per-seat pricing is the problem at 4+ users. The competitor is Dashwise. Reporting is a key differentiator that could justify the price if repositioned.
Frequently Asked Questions
Keep exit surveys between 5 and 8 questions. Cancelled customers have low motivation to respond, so shorter is better. Lead with the most important question (reason for cancelling) and end with an open-ended question for anything you might have missed.
Trigger the survey immediately at the point of cancellation, either inline on the cancel confirmation page or via email within minutes. Response rates drop significantly after 24 hours. The cancellation moment is when the customer's reasons are freshest.
Response rates for exit surveys vary widely. Inline surveys shown during the cancellation flow can see 20-40% completion. Email-based exit surveys typically see 5-15%. The format, length, and timing all affect the rate significantly.
Use a mix. Start with a multiple-choice question for the primary churn reason (easy to answer, easy to analyze at scale). Follow with 1-2 open-ended questions for context and detail. Too many open-ended questions reduce completion rates.
Exit surveys are scalable but shallow. You get structured data ("pricing", "missing features") but rarely the context behind the answer. Exit interviews (voice conversations) capture the nuance: why pricing was the issue, what triggered the decision, and what would bring them back. The best approach combines both.
Yes. Click the copy button to copy all questions as plain text, then paste them into any survey tool. The question types noted for each question (multiple choice, open text, scale) are suggestions for how to format them in your survey builder.
Go beyond the numbers
Calculators show you the cost. Quitlo shows you the reasons. AI exit interviews that capture the story behind every cancellation.
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